Virality is what happens when you finally align your purpose with your audience.
“What’s your purpose?” and “Who’s your audience?” Ask yourself these two questions over and over and over again before creating any piece of content. Otherwise, you’re just wasting time. Once you know your purpose and you know who your audience is, you can start to try out different ways of communicating your purpose to your audience. Your goal is to create content that gets shared massively and drives an action that’s in line with your purpose. Here are 7 keys to creating viral content.