Ignore Everyone And Veer Off Course – MBA Tips For Repositioning Brand You
Topics :Achieving Your Goal, Business And Entrepreneurship, Entrepreneurship Development, Guest Post, Making Money
“Branding demands commitment; commitment to continual reinvention; striking chords with people to stir their emotions; and commitment to imagination.”
Sir Richard Branson
“Life isn’t about finding yourself. Life is about creating yourself.”
George Bernard Shaw
“Now that I’m over sixty, I’m veering toward respectability.”
Shelley Winters
You can have anything you want in life if you position yourself properly.
The problem is that most individuals let other people set the course for their life and then follow it with blinders on. They build momentum but they never evaluate its direction. In fact, the average person chooses to keep his blinders on because he’s too afraid to veer off course. Even though it’s someone else’s course.
In Graduate school, my roommate, Ben Harms used to help take care of his girlfriend’s dog, Leo. One weekend, I came home and the dog had a huge cone wrapped around his head to keep him from turning his neck. The cone is called an Elizabethan collar and is worn by cats and dogs as a protective medical device to prevent the animals from biting or scratching their bodies while injuries heal. I don’t remember why Leo had to wear the collar but I do remember what Ben called it: the cone of shame.
When you stay on someone else’s course and refuse to take a different path, even when you know you should, you’re wearing the cone of shame. You’re restricting your movement and blinding yourself to other options, or other positions, often as a result of past wounds.

If you ever find yourself wearing the cone of shame, chew it off. Be your own master.
The key to enjoying life and gaining influence is to constantly evaluate your position in life, relative to your biggest goals, and to reposition yourself when necessary. … More »



